Quick Journey Canvas: 90-Minute Sprint

For when you need journey insights fast—without the full mapping process

Scenario

The Customer Journey

TRIGGER → AWARE → RESEARCH → DECIDE → USE → ADVOCATE

• Trigger: ___

• Aware: ___

• Research: ___

• Decide: ___

• Use: ___

• Advocate: ___

• Trigger: ___

• Aware: ___

• Research: ___

• Decide: ___

• Use: ___

• Advocate: ___

• Trigger: "___"

• Aware: "___"

• Research: "___"

• Decide: "___"

• Use: "___"

• Advocate: "___"

• Trigger: ___

• Aware: ___

• Research: ___

• Decide: ___

• Use: ___

• Advocate: ___

• Trigger: ___

• Aware: ___

• Research: ___

• Decide: ___

• Use: ___

• Advocate: ___

• Trigger: ___

• Aware: ___

• Research: ___

• Decide: ___

• Use: ___

• Advocate: ___

Critical Moments

Top 3 Jobs to Be Done

1. When , I want to so I can

2. When , I want to so I can

3. When , I want to so I can

Actions

Quick Wins (This Week)

1. Fix: Impact: __/10 Effort: __/10

2. Fix: Impact: __/10 Effort: __/10

3. Fix: Impact: __/10 Effort: __/10

Big Moves (This Quarter)

1. Opportunity: Why:

2. Opportunity: Why:

Metrics

Next Steps

How to Run a 90-Minute Sprint